Maximise your AdWords Results
Entrust your AdWords to an ex Google Employee
Google AdWords Overview
AdWords, Pay Per Click, PPC, ASEM, Search Engine Marketing and Sponsored Links all refer to paid search ads/listings.
There are a lot of opinions out there as to the value of paid search advertising. There is a perception amongst some people that paid search listings aren't as effective as organic listings. A question we are often asked is, 'how many people click on the paid listings vs free/organic listings?' The answer is that the vast majority of people click on the listing which is most relevant, irregardless of whether it is a paid or free listing. So, essentially the percentage of people who click on the paid listings vs free listings changes from industry to industry.
Some people will also tell you that you should focus on either paid listings or free listings. This however is not true. The best search engine marketing strategies incorporate both paid and free search advertising in order to capture the maximum amount of traffic.
The most successful Online companies such as Seek and Realestate.com.au pay tribute to this. You will notice that if you do a search for anything jobs or real estate related, generally you will see Seek and Realestate.com.au near the top of both the paid and free listings.
Google AdWords
With approximately 90% of all searches in Australia being done on Google, the main paid search advertising program you should be using is Google AdWords.
Google AdWords is an incredibly flexible advertising platform which allows you to spend as much, or as little, money as you want and, when used in conjunction with Google Analytics, allows you to track the results of your campaign down to a very granular level.
AdWords Services
AdWords Set-Up
Setting up your AdWords account correctly is vital to the success of your AdWords campaign. Entrusting the set-up of your AdWords account to Strategy Digital will ensure that you get a best of breed solution which can easily be scaled based on the needs of your business.
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AdWords Management
Managing your own AdWords Campaign can be an extremely time consuming process. Entrusting the management of your AdWords campaign to Strategy Digital lets you focus on your core business while we maximise the performance of your campaigns. Strategy Digital is not like other marketing agencies which will entrust the performance of your AdWords campaign to a university graduate with little or no experience who is working for peanuts. Strategy Digital will take the time to get to know your business and its objectives. All of the work on your AdWords account will be personally approved by Strategy Digital founder and ex Google employee Sean Wyld, with the majority of the work being done by Sean himself.
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AdWords Training
Want to set-up and manage your own AdWords Account? Setting up your AdWords correctly will save you a lot of time and money in the long run. Effective ongoing management of your AdWords campaign is vital in order for you to get the best results. Strategy Digital offers a range of seminars and workshops for beginners through to experts which will arm you with all the skills and knowledge you need to get the maximum return from your AdWords spending. All Strategy Digital Workshops are personally run by Strategy Digital Founder and ex Google employee, Sean Wyld.
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